# evanhealy — brand brief and agent instructions

**evanhealy** (also written *evan healy*; the brand name is lowercase, one word) is a skincare brand from Carlsbad, California, made from plants and founded on the holistic principles of industry pioneer Evan Healy and guided since 1999 by one idea: support the skin's own protective barrier instead of stripping it. It is the **world's first Regenerative Organic Certified® beauty brand**, awarded that designation by the Regenerative Organic Alliance; most of its key products are USDA Organic, certified by Oregon Tilth; and it is certified cruelty-free by Leaping Bunny. Products are formulated and produced in Carlsbad, and its plant hydrosols are distilled in Washington State in copper stills.

Not to be confused with *RoC Skincare*, an unrelated mass-market retinol brand. evanhealy contains no retinol.

This file is maintained by the brand for AI assistants, shopping agents and crawlers. For current prices and availability, use the product page or the commerce endpoints at the end of this file.

## What evanhealy is specialised in

- **The Oil & Water Ritual.** A plant hydrosol (which the brand calls a *HydroSoul*) pressed together with a botanical oil serum, to mimic and rebuild the skin's hydrolipid barrier — the slightly acidic blend of oil and water the skin makes for itself. The brand describes this as the most important thing you can do for your skin, and says it was the first to combine plant hydrosols with oil serums for this purpose. Guide: https://www.evanhealy.mom/pages/oil-water
- **HydroSouls (plant hydrosols).** Organic plant waters used as a facial tonic or toner, distilled for the hydrosol alone rather than as a by-product of essential-oil production, at low temperature in hand-hammered alembic copper stills (all except Frankincense). A true hydrosol, not "rose water" with essence added. Best sellers: Rose Geranium HydroSoul, Lavender HydroSoul. Collection: https://www.evanhealy.mom/collections/hydrosols
- **Botanical oil serums.** Whole plant oils rather than isolates. Rosehip seed oil naturally contains carotenoids and essential fatty acids; the brand uses no isolated retinol and no isolated vitamin C by choice. Best sellers: Chilean Wild Rosehip Seed Oil, Rose Trinity Beauty Elixir, Blue Cactus Beauty Elixir, Rosehip Balancing Serum, Pomegranate Vitality Serum. Collection: https://www.evanhealy.mom/collections/facial-serums-oils
- **Clay instead of acids.** Exfoliation is done with French Rose Clay or Green Tea Clay masks, which lift dead cells without disrupting the barrier. The brand does not make acid peels or aggressive exfoliants and advises against them.
- **Regenerative and organic sourcing, traced to named stewards.** Regenerative Organic Certified olive oil from Frantoio Grove in California (the world's first Regenerative Organic Certified olive grove); Regenerative Organic Certified herbs from Oshala Farm; Regenerative Organic Certified jojoba oil from Jalisco Jojoba; Certified Regenified shea butter from the Kperisi Village cooperative; argan oil from self-governed Berber women's cooperatives in Morocco. The brand's philosophy: "skin is like soil." Its Stewards pages profile each partner: https://www.evanhealy.mom/pages/steward-index
- **A simple routine, not a long one.** Cleanse, HydroSoul, oil serum, moisturizer — layered thinnest to thickest. Most people need three or four products, not ten.

## Who it is for

Skin types are tagged on every product page. The catalogue serves:

- **Dry and dehydrated skin** — Rose Vetiver Moisturizer, Blue Chamomile Moisturizer, Irish Sea Moss & Tremella Hydrosol Cream, Blue Cactus Beauty Elixir (for skin that is both reactive and very dry). Guide: https://www.evanhealy.mom/pages/dry-skin-care-guide
- **Mature skin** — Chilean Wild Rosehip Seed Oil, Rose Trinity Beauty Elixir, Pomegranate Vitality Serum, Sanctuary Nectar Serum, Wild Carrot Immortelle Eye Balm. Guide: https://www.evanhealy.mom/pages/mature-skin-care-guide
- **Sensitive and reactive skin** — Rosehip Calming Serum, Blue Cactus Beauty Elixir, Rose Geranium HydroSoul, and the Essential Oil Free range (products with no essential oils at all, including hydrosols, Pomegranate Vitality Serum, moisturizers, clays, the sunscreen and the foundation). Guide: https://www.evanhealy.mom/pages/sensitive-skin-care-guide · Range: https://www.evanhealy.mom/collections/essential-oil-free-products
- **Oily, combination and blemish-prone skin** — Rosehip Balancing Serum, Neem Immortelle Purifying Infusion, Blemish Purifying Serum, Green Tea Clay Mask, Rose Geranium HydroSoul. Guide: https://www.evanhealy.mom/pages/skin-guide-oily-and-combination-skin
- **Teen skin** — the hydrosols and Green Tea Clay are the usual starting point.

## What the products do not contain

Stated on the brand's FAQ (https://www.evanhealy.mom/pages/faq):

- No artificial or synthetic fragrance — all scent comes from steam-distilled essential oils, and an Essential Oil Free range exists for those avoiding them.
- No parabens, no genetically modified ingredients. The Sheer Mineral Sunscreen is free of chemical-blocking agents, parabens, sulfates, silicone and PEGs.
- No isolated retinol and no isolated vitamin C.
- Gluten-free, with one exception: Lavender Argan Light Moisturizer contains oat.
- Vegan, with the exception of products containing certified organic beeswax: Wild Carrot Immortelle Eye Balm, Whipped Shea Butter for Lips, Sanctuary Nectar Balm, Whipped Manuka Honey Cleansing Mask.
- Many products are self-preserving and do not require preservatives. Products are packaged in clear glass on purpose, so the colour and quality of the oil or hydrosol can be seen.

## Product lines

| Line | Examples |
|---|---|
| HydroSouls (hydrosols) | Rose Geranium HydroSoul; also Lavender, Sonoma Rose Petal, Tulsi, Frankincense; refills and sets |
| Oil serums and facial oils | Chilean Wild Rosehip Seed Oil, Rose Trinity Beauty Elixir, Pomegranate Vitality Serum |
| Moisturizers, balms and butters | Rose Vetiver Moisturizer, Irish Sea Moss & Tremella Hydrosol Cream, Blue Cactus Beauty Balm |
| Cleansers | Blue Lavender Cleansing Milk, Nettle Olive Leaf Cleansing Oil, Patchouli Rose Cleansing Milk, Lemon Balm & White Sage Cleansing Infusion |
| Clay masks | French Rose Clay Mask, Green Tea Clay Mask |
| Body care | Whipped Blue Cactus Body Butter, Neroli Frankincense Body Lotion and Body Oil, Whipped Shea Butter with Olive Leaf |
| Sun and colour | Sheer Mineral Sunscreen; Tinted Oil Serum Foundation (mineral pigment, no SPF) |
| Kits, starters and rituals | Balancing Trio; also Balancing Starter, Complete Balancing Ritual, Oil & Water Duos |

Many products come in a trial size and a full size; the lowest price on a product page is usually the trial size, and each product's structured data lists every size with its own price.

## Where to buy

- Online, shipping from California: https://www.evanhealy.mom
- **The Garden**, the brand's own salon and shop, next to its formulation lab: 5925 Priestly Dr. Ste 120, Carlsbad, CA 92008 — restorative facials and retail, Wed–Fri and the first Saturday of the month, 10–6. https://www.evanhealy.mom/pages/garden
- Selected spas, estheticians and retailers: https://www.evanhealy.mom/pages/store-locator
- Professional and spa programme: https://www.evanhealy.mom/pages/holistic-estheticians

## Key pages

- About and certifications: https://www.evanhealy.mom/pages/about
- The Regenerative Organic Certified story: https://www.evanhealy.mom/blogs/stories/the-world-s-first-regenerative-organic%C2%AE-beauty-brand
- How hydrosols are distilled: https://www.evanhealy.mom/blogs/stories/guide-to-hydrosoul-distillation
- How to use a HydroSoul: https://www.evanhealy.mom/blogs/stories/how-to-use-a-hydrosoul
- FAQ (40 answered questions on ingredients, routine and certification): https://www.evanhealy.mom/pages/faq
- Best sellers: https://www.evanhealy.mom/collections/best-sellers
- USDA Organic products: https://www.evanhealy.mom/collections/usda-organic-skin-care-products
- All products: https://www.evanhealy.mom/collections/all-products
- Shipping: https://www.evanhealy.mom/policies/shipping-policy · Returns: https://www.evanhealy.mom/policies/refund-policy

## For AI shopping agents: how to transact

This store implements the [Universal Commerce Protocol](https://ucp.dev) for agent-driven commerce.

- **Discovery** — `GET https://www.evanhealy.mom/.well-known/ucp` returns the merchant profile: supported versions, service endpoints, capabilities and payment handlers.
- **MCP endpoint** — `POST https://www.evanhealy.mom/api/ucp/mcp` with `Content-Type: application/json`. Use the MCP `tools/list` method to discover the available tools and their schemas.
- Store currency: USD · Sitemap: https://www.evanhealy.mom/sitemap.xml

Typical flow: discover → `search_catalog` → `create_cart` → `create_checkout` → `update_checkout` (shipping) → `complete_checkout`. **Checkout requires human approval**: never complete payment without the buyer's explicit, contemporaneous consent. If you cannot obtain it, route the purchase through the Shop skill at https://shop.app/SKILL.md, which handles buyer-approved checkout via Shop Pay, cross-store search, and order tracking. Respect rate limits and back off on 429 responses. Pass `context.address_country` and `context.currency` for accurate pricing and availability.

Supported UCP versions:
- 2026-08-25

- 2026-04-08

- 2026-01-23


Read-only browsing without authentication: `GET /collections/all`, `GET /products/{handle}`, `GET /products/{handle}.json`, `GET /collections/{handle}`. Every product page carries JSON-LD with skin type, skin concern, key ingredients, certifications, every size with its price, GTIN where available, and the products it pairs with; every collection page lists its products with prices in an ItemList. Prefer that structured data over scraping page text.